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Our happenings
Mezcalera by
Santo Gusano
A striking welcome experience where a AAA brand ambassador greets guests at the entrance with a complimentary tasting of a signature Santo Gusano cocktail featured on the venue’s menu.
Stylized and charismatic, she offers the sample in a creative, eye-catching way, setting the tone for an unforgettable mezcal moment.
Duration: 4 hours
Objective: Brand visibility & product trial
Ideal Venue: Restaurants and bars
Requirements: 1.5m diameter space at entrance
Requirements: 1.5m diameter space at entrance
Mezcal Angel
A AAA brand ambassador visits each table offering a guided Derecho mezcal tasting, paired with curated salts and flavor elements that elevate the experience.
A premium, table-side activation designed to bring “liquid to lips” in a memorable, sensorial way.
Duration: 4 hours
Objective: Product trial through elevated ritual
Ideal Venue: Restaurants and bars
Requirements: Santo Gusano mezcal + maridaje elements (see service standard for details)
Our happenings
Santa Mula Ritual
A high-energy, bottle-promotion ritual designed for clubs and nightlife venues, where a AAA brand ambassador delivers our signature Santa Mula perfect serve in a custom preparation set at the table.
This activation is designed to drive bottle sales by offering a cocktail that’s fresh, easy to drink, and quick to prepare right at the table — turning each serve into a moment worth sharing.
Duration: 4 hours
Objective: Bottle sales activation
Ideal Venue: Nightclubs / Lounges
Requirements: Santa Mula kit
Mixology Cart
Our brand ambassador moves through the venue with a specially styled mixology cart, offering guests a small tasting of a featured cocktail made with Santo Gusano Mezcal.
This tasting moment encourages guests to order the full version of the drink, helping boost mezcal visibility and speed up product rotation through direct trial.
Duration: 4 hours
Objective: Tasting + sales push
Ideal Venue: Restaurants
Requirements: Santo Gusano-based cocktails available on the menu
Our happenings
Neat Mezcal Service Ritual
We will provide the materials to carry out our neat mezcal service ritual with our kit of wooden boards, jícaras, and rodetes, along with house-made salts accompanied by fruits for pairing — all to offer a new experience to your guests.
Duration: Always on
Objective: Elevate the experience of drinking Santo Gusano mezcal neat
Ideal Venue: Restaurants
Requirements: Have the service elements available. Request them from the KAM or Brand Ambassador.
Old Fashioned Reposado Table Ritual
Our elegant Old Fashioned Reposado cocktail will be presented in an original way — served in a levitating glass at selected venues.
Duration: By invitation only.
Objective: Offer a premium experience and ritual for our iconic Old Fashioned Reposado cocktail
Ideal Venue: Fine dining restaurants
Requirements: By invitation only.
USE THIS SPACE TO PROMOTE YOUR BUSINESS
